Email marketing

Web Power offers you DMdelivery: the industry standard for email marketing. Would you like a demonstration? Please contact us!

With DMdelivery, you can:

  • Create subscription pages
  • Manage your database of opt-in users
  • Create highly personalized email newsletters and text messages (SMS)
  • Schedule the emails to send them automatically at any given time
  • Sending the emails through Web Power, thus ensuring deliverability
  • Analyze the data to make improvements to your campaign

Why DMdelivery? What can you do with it?
Manage, Measure & Maximize Feature overview
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DMdelivery is the most flexibele and user-friendly e-mail marketing system.
But that is not all.

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DMdelivery enables you to set up and manage email campaigns and mobile campaigns in a fast and simple manner.
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The results of your campaign are displayed in a clear and consice way. This way, you can easily optimize your campaigns.
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DMdelivery has extensive features as it is. But you can even further expand your system through a range of available plugins.
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Why DMdelivery?
With DMdelivery, you can initiate and execute email and text messages (SMS) campaigns yourself. Reasons for our clients to choose DMdelivery:

  • User-friendly interface: literally anybody can work with it
  • High deliverability: ensuring your emails are delivered to the inbox of the recipient
  • Flexible due to plug-ins: expand the number of functions when you need to
  • Inhouse developed software: DMdelivery was developed in-house so tailor made applications are possible
  • Suitable for international, multi-language campaigns: easy workflow for sending email newsletters in different languages and to foreign countries
  • Integration with external systems (SOAP): interchange data from DMdelivery with other applications in your company
  • Available knowledge and experience of Web Power

What can you do with DMdelivery?

DMdelivery enables you to initiate, execute and analyse email marketing and text messaging (SMS) campaigns. You can use it to:

  • Generate online sales
  • Inform your customers
  • Generate, enrich and update client contacts
  • Identify your most valuable customers
  • Determine areas of interest of your clients
  • Create brand awareness and brand loyalty

Working with DMdelivery is both fast and easy. The editor is based on the WYSIWYG principle: What You See Is What You Get. What shows on the screen is what the recipient will see. And should you need help: a comprehensive, online manual opens automatically at the topic you are currently working on at the click of a button.

DMdelivery has extensive reporting tools that enable you to see the number of sent, delivered, bounced and read messages, track and trace information, as well as the response and conversion data. You can use this information to create segmentation filters to improve your email campaigns.

Manage, Measure and Maximize your email campaigns
DMdelivery enables you to effectively manage, measure and maximize you online activities in an intuitive way. A basic understanding of the program is enough to start making results.

Manage
With DMdelivery you have a complete control panel for your online campaigns. Creating campaigns, subscription management, assigning roles and rights to your employees: it all works simple and direct.

Measure
Instantly know the success of your campaigns. DMdelivery shows an overview of the results, or detailed information on which you can take action.

Maximize
Optimize the results to get the most out of your campaigns. Improve your strategy and messages by analyzing behavior patterns of your readers, thus maximizing your online returns.

Overview
DMdelivery is a very advanced, yet user-friendly program. On top of that, Web Power is continuously working on updates that improve and expand the functionalities even further. Would you like a demonstration of DMdelivery? Please contact us!

Content editing

  • Create your email or text message with the WYSIWYG-editor (What You See Is What You Get)
  • Upload images and ZIP-files
  • Import content from a website (URL-slurp)
  • Create dynamic templates: templates with reusable, recipient-dependent content blocks
  • Several content checks (for instance HTML semantics, working hyperlinks)

Plug-ins
DMdelivery comes standard with plug-ins that enable you to integrate email marketing interfaces into your existing website or landing page. There is no need for substantial changes to your website. Available plug-ins are:

  • Opt-in subscription form: with built-in confirmation email that needs to be confirmed
  • Edit data: allows recipients to change their profile
  • Unsubscribe: one click on the unsubscribe link in the newsletter is enough to unsubscribe
  • Temporary unsubscribe (for instance during recipient's absence)
  • Mail a friend: lets recipients forward the email to colleagues and friends
  • Mailing archive: shows an overview of all email newsletters sent within a campaign
  • Last mailing: add a hyperlink in your website to the most recent newsletter
  • Script opt-in: enables you to start the opt-in procedure from an external application
  • Script unsubscribe: enables you to unsubscribe a recipient from an external application

The look and feel of the plug-ins can be changed using templates to match the design of your website. It is also possible to create custom plug-ins that fit your specific needs.

Personalization
Personalized messages generate up to ten times more results than non-personal messages. With DMdelivery, you can easily:

  • Personalize email newsletters
  • Personalize text messages (SMS)
  • Personalize content blocks with the newsletters using sophisticated segmentation filters

List Management
Maintaining your recipient list is easy. You can upload large quantities of recipients using CSV files, or synchronize your existing CRM database with DMdelivery through the built-in Webservice (SOAP). Small alterations to the recipients can be made using web forms.

Real-time statistics
Keep control of the effectiveness of your campaign. Decide which statistics the reports will show to gain understanding of your target groups. Insightful graphs show you what's important at a glance. Export the data as CSV, PDF, Excel or Word file.

Available statistics:

  • Number of messages opened (by hour, day or week)
  • Bounces: number of undelivered emails, plus bounce reasons
  • Click statistics: which hyperlinks were clicked? Click statistics are shown in a 'heatmap'
  • Conversion to your website (ROI)
  • Email clients
  • Operating systems

Deliverability
DMdelivery implements bounce management on multiple levels: soft bounces, hard bounces, spam complaints, etcetera. As a result of the cooperation between Web Power and Microsoft, the Windows Live Mail (formerly known as Hotmail) Network Data Services is integrated into DMdelivery. This enables you to closely monitor deliverability issues you might have on Hotmail/Livemail and MSN accounts.

Security
Keeping your data safe is very important. The infrastructure of DMdelivery was specifically designed for a high capacity, high availability and optimized email deliverability. Access to DMdelivery is safeguarded, both in terms of hard- and software. The state-of-the-art datacenter of Web Power has advanced security features to keep your data protected.